TY - JOUR AU - Rondeau,Daniel AU - List,John A. TI - Matching and Challenge Gifts to Charity:Evidence from Laboratory and Natural Field Experiments JF - National Bureau of Economic Research Working Paper Series VL - No. 13728 PY - 2008 Y2 - January 2008 UR - http://www.nber.org/papers/w13728 L1 - http://www.nber.org/papers/w13728.pdf N1 - Author contact info: Daniel Rondeau Department of Economics University of Victoria Victoria, BC, Canada V8W 2Y2 E-Mail: rondeau@uvic.ca John List Department of Economics University of Chicago 1126 East 59th Chicago, IL 60637 Tel: 301/405-1288 Fax: 301/314-9091 E-Mail: jlist@uchicago.edu AB - This study designs a natural field experiment linked to a controlled laboratory experiment to examine the effectiveness of matching gifts and challenge gifts, two popular strategies used to secure a portion of the $200 billion annually given to charities. We find evidence that challenge gifts positively influence contributions in the field, but matching gifts do not. Methodologically, we find important similarities and dissimilarities between behavior in the lab and the field. Overall, our results have clear implications for fundraisers and provide avenues for future empirical and theoretical work on charitable giving. ER -