Dean R. Lillard

Department of Human Sciences
The Ohio State University
1787 Neil Avenue
Columbus, OH 43210
Tel: 614/292-4561
Fax: 614/688-8133

E-Mail: EmailAddress: hidden: you can email any NBER-related person as first underscore last at nber dot org
NBER Program Affiliations: HE
NBER Affiliation: Research Associate
Institutional Affiliation: Ohio State University

NBER Working Papers and Publications

February 2019Understanding the Correlation between Alzheimer’s Disease Polygenic Risk, Wealth, and the Composition of Wealth Holdings
with Su H. Shin, Jay Bhattacharya: w25526
October 2018From Paper to Plastic: Understanding the Impact of eWIC on WIC Recipient Behavior
with Andrew S. Hanks, Carolyn Gunther, Robert L. Scharff: w25131

Published: Andrew S. Hanks & Carolyn Gunther & Dean Lillard & Robert L. Scharff, 2018. "From paper to plastic: Understanding the impact of eWIC on WIC recipient behavior," Food Policy, .

January 2014Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
with Talia Bar: w19794
October 2013Migration to the US and Marital Mobility
with Rebekka Christopoulou: w19495

Published: Rebekka Christopoulou & Dean R. Lillard, 2016. "Migration to the US and marital mobility," Review of Economics of the Household, vol 14(3), pages 669-694. citation courtesy of

August 2013The Inter-generational and Social Transmission of Cultural Traits: Theory and Evidence from Smoking Behavior
with Rebekka Christopoulou, Ahmed Jaber: w19304
Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes
with Andrew Sfekas: w19310
May 2013Is Smoking Behavior Culturally Determined? Evidence from British Immigrants
with Rebekka Christopoulou: w19036

Published: Christopoulou, Rebekka & Lillard, Dean R., 2015. "Is smoking behavior culturally determined? Evidence from British immigrants," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 78-90. citation courtesy of

February 2006Regulating Advertisements: The Case of Smoking Cessation Products
with Rosemary J. Avery, Donald S. Kenkel, Alan D. Mathios: w12001

Published: Avery, Rosemary, Donald Kenkel, Dean Lillard, and Alan Mathios. “Regulating Advertisements: The Case of Smoking Cessation Products” Journal of Regulatory Economics 31, 2 (2007): 185-208. citation courtesy of

January 2006The Roles of High School Completion and GED Receipt in Smoking and Obesity
with Donald S. Kenkel, Alan D. Mathios: w11990

Published: Kenkel, Donald, Dean Lillard and Alan Mathios. "The Roles Of High School Completion and GED Receipt In Smoking and Obesity," Journal of Labor Economics, 2006, v24(3,Jul), 635-660. citation courtesy of

Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?
with Rosemary Avery, Donald Kenkel, Alan Mathios: w11938

Published: Avery, R.J., D.S. Kenkel, D.Lillard, and A. Mathios. "Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?" Journal of Political Economy 115, 3 (2007): 447-481.

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