Dean R. Lillard

Department of Human Sciences
The Ohio State University
1787 Neil Avenue
Columbus, OH 43210
Tel: 614/292-4561
Fax: 614/688-8133

E-Mail: EmailAddress: hidden: you can email any NBER-related person as first underscore last at nber dot org
NBER Program Affiliations: HE
NBER Affiliation: Research Associate
Institutional Affiliation: Ohio State University

NBER Working Papers and Publications

March 2020The Economics of Nicotine Consumption
February 2019Understanding the Correlation between Alzheimer’s Disease Polygenic Risk, Wealth, and the Composition of Wealth Holdings
with Su H. Shin, Jay Bhattacharya: w25526
October 2018From Paper to Plastic: Understanding the Impact of eWIC on WIC Recipient Behavior
with Andrew S. Hanks, Carolyn Gunther, Robert L. Scharff: w25131

Published: Andrew S. Hanks & Carolyn Gunther & Dean Lillard & Robert L. Scharff, 2018. "From paper to plastic: Understanding the impact of eWIC on WIC recipient behavior," Food Policy, .

January 2014Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
with Talia Bar: w19794
October 2013Migration to the US and Marital Mobility
with Rebekka Christopoulou: w19495

Published: Rebekka Christopoulou & Dean R. Lillard, 2016. "Migration to the US and marital mobility," Review of Economics of the Household, vol 14(3), pages 669-694. citation courtesy of

August 2013The Inter-generational and Social Transmission of Cultural Traits: Theory and Evidence from Smoking Behavior
with Rebekka Christopoulou, Ahmed Jaber: w19304
Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes
with Andrew Sfekas: w19310
May 2013Is Smoking Behavior Culturally Determined? Evidence from British Immigrants
with Rebekka Christopoulou: w19036

Published: Christopoulou, Rebekka & Lillard, Dean R., 2015. "Is smoking behavior culturally determined? Evidence from British immigrants," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 78-90. citation courtesy of

February 2006Regulating Advertisements: The Case of Smoking Cessation Products
with Rosemary J. Avery, Donald S. Kenkel, Alan D. Mathios: w12001

Published: Avery, Rosemary, Donald Kenkel, Dean Lillard, and Alan Mathios. “Regulating Advertisements: The Case of Smoking Cessation Products” Journal of Regulatory Economics 31, 2 (2007): 185-208. citation courtesy of

January 2006The Roles of High School Completion and GED Receipt in Smoking and Obesity
with Donald S. Kenkel, Alan D. Mathios: w11990

Published: Kenkel, Donald, Dean Lillard and Alan Mathios. "The Roles Of High School Completion and GED Receipt In Smoking and Obesity," Journal of Labor Economics, 2006, v24(3,Jul), 635-660. citation courtesy of

Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?
with Rosemary Avery, Donald Kenkel, Alan Mathios: w11938

Published: Avery, R.J., D.S. Kenkel, D.Lillard, and A. Mathios. "Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?" Journal of Political Economy 115, 3 (2007): 447-481.

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